If you haven't heard of Twitter or Facebook, then read no further! If you have, then you really ought to be using these Social Networks as a way of promoting your business. There have been endless debates over the validity of Social Media for business, but this is basic PR - a way of getting your marketing message and the personality of your business in front of a pool of interested people. They are interested because they follow you, and look forward to hearing what you have to say - a captive audience!

Twitter and Facebook are the best-known, but getting your business on LinkedIn, YouTube and a wealth of other sites is a must.

These are not hard-sell marketplaces. In the same way that you might use a Chamber of
Commerce Networking event, then so utilise Social Media. Chat to people, build
relationships, engage, offer help and advice and gain a reputation. Key activities for the
success of your business.