Your website may provide a comprehensive overview of all aspects of your business, providing information, products and services for sale, useful resources, company history etc etc. As website evolve, they can become unwieldy, and it is sometimes difficult to then step back and focus on one or two key elements.
If we take a retail outlet as an analogy - retailers study their sales figures daily, and use the results to determine the layout of their stores to maximise sales. This is a constant process, and every step is taken to maximise spend-per-head, increase impulse buys and generally make more money!
You might feature products and promotions on your website homepage, which is an excellent way of rotating stock and highlight those products that you know will increase revenue at any given time.
However, sometimes this is not enough, and this is where a micro-site can become essential.
A separate, spin-off website can allow you to simply step away from the main commercial activities of your main website and focus on a specific theme. The customer does not know that they are looking at anything separate, but the content just cuts to the chase.
For example, you have a dozen products that are ideal for the summer months, and you have decided to offer them at a special price. If you customer has to go from your home page through a level of tiers of your website in order to get to see these products, a great percentage of clients will drop off.
Make it easy for them to get right to the relevant section, with one click!
Even more powerful - email all your customers, past and present, and entice them to click through to your micro-site featuring your 12 special offers for Summer, and monitor the response.
Micro-sites can provide:
Please contact us for further details.