If you have an area on your premises where customers have to wait, then you must consider a marketing screen. Why? Customers want to feel valued, above all else, and this is the perfect opportunity for you, as a business, to engage with your customers. They will lose perspective of waiting time, you can inform them of the products and services you sell, you can tempt them with special offers or promotions, you can invite feedback and ensure that they know how much you appreciate their custom.
Think of it is the eternally patient sales-person, always on hand with the right information that sets your business apart from your competitors.
It only takes a tempting offer from the competition to lure a customer of your away. Can
you afford the loss?