How often do you communicate with your existing clients? Are you sure that your customers feel valued by you, and that their business is important.

Some statistics:

• » Acquiring new customers can cost five times more than satisfying and retaining current customers;
• » A 2% increase in customer retention has the same effect on profits as cutting costs by 10%;
• » The average company loses 10% of its customers each year;
• » A 5% reduction in customer defection rate can increase profits by 25-125%, depending on the industry;
• » The customer profitability rate tends to increase over the life of a retained customer

So, doing everything you can to retain your existing customers should be one of your top
priorities, and regular email communication can be one way of making sure you don't lose
touch.